You Are Enough 18k gold plated heart bracelet worn on wrist
Thinking of You gift box contents arranged on a soft pink background

One home for meaningful gifting

For every moment that deserves to be felt.

Some moments deserve celebrating. Some deserve acknowledging. BY AM brings together sentimental jewellery and thoughtfully curated gifts, made to say what words sometimes cannot.

Gift Boxes Jewellery

A little festive joy

Christmas & Festive Gifts

Thoughtful surprises, cosy moments and meaningful little gifts for the festive season.

Explore festive gifts

Shop by moment

Life’s moments, beautifully acknowledged

Thinking of you Thinking of you Comfort Comfort Celebration Celebration Encouragement Encouragement Just because Just because New beginnings New beginnings

Two expressions, one feeling

Choose how you want to say it

Each collection has its own character, while sharing the same purpose: to make someone feel seen.

Farah by AMJewellery with meaningDelicate keepsakes, thoughtful backing cards and words to carry through every chapter. Moments by AMGifts that feel personalCurated boxes, little hugs and meaningful gestures chosen for real life.

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Women-owned independent brand

Choose something meaningful

Gift boxes and sentimental jewellery

Add your personal touch

A handwritten message, just for them

Delivered with care

Free UK delivery over £20

Made to mean more

A gift for every kind of moment

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A Birthday Hug – Biscuit & Keepsake Letterbox Gift CelebrateShop joyful moments Thinking of you Thinking of youSend a little love Self-Care Gifts Self-Care GiftsShop a little me-time

Farah by AM — jewellery with meaning

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Kind words from real customers

Loved by customers

5-star rated by our customers

Thoughtful gifts, beautiful presentation and service people remember.

★★★★★

“The recipient loved her gift. Beautifully packaged with fabulous treats.”

Customer review
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@momentsbyam.uk @FarahbyAM.UK
From the heart of our founderSome moments deserve celebrating. Some deserve acknowledging.

A little about us

Our story began with the words we sometimes need most.

BY AM grew from our founder Farah’s own experience of moving through a difficult chapter and rebuilding a life filled with hope, love and family. In those moments, the right words became something to hold onto.

Today, Farah by AM and Moments by AM share one purpose: to help people celebrate the joyful chapters and acknowledge the tender ones with something meaningful.

With love, Farah x

Read our story