One home for meaningful gifting

For every moment that deserves to be felt.

Some moments deserve celebrating. Some deserve acknowledging. BY AM brings together sentimental jewellery and thoughtfully curated gifts, made to say what words sometimes cannot.

Shop by feelings Shop by occasion
Farah by AMJewellery with meaning
Moments by AMGifts chosen for real life
Thinking of You gift box contents arranged on a soft pink background
Made to mean moreFor every chapter worth holding

Two expressions, one feeling

Choose how you want to say it

Each collection has its own character, while sharing the same purpose: to make someone feel seen.

Farah by AMJewellery with meaningDelicate keepsakes, thoughtful backing cards and words to carry through every chapter. Moments by AMGifts that feel personalCurated boxes, little hugs and meaningful gestures chosen for real life.

Made to mean more

A gift for every kind of moment

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A Birthday Hug – Biscuit & Keepsake Letterbox Gift CelebrateShop joyful moments Thinking of you Thinking of youSend a little love A Birthday Moment – Football Fan Letterbox Gift Little hugsShop meaningful keepsakes

Farah by AM — jewellery with meaning

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5-star rated by our customers
Thoughtfully madeMeaningful gifts
Beautifully packagedReady to give
Delivered with careAcross the UK

Shop by moment

Life’s moments, beautifully acknowledged

A Birthday Hug – Biscuit & Keepsake Letterbox Gift Thinking of you A Birthday Moment for Dad – Biscuit & Tool Keyring Gift Comfort A Birthday Moment – Football Fan Letterbox Gift Celebration A Birthday Moment – Pamper Gift Box Encouragement A Cosy Moment – Self-Care Gift Box Just because A Little Birthday Moment – Letterbox Gift Box New beginnings

Kind words from real customers

Loved by customers

Thoughtful gifts, beautiful presentation and service people remember.

★★★★★

“The recipient loved her gift. Beautifully packaged with fabulous treats.”

Customer review
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From the heart of our founderSome moments deserve celebrating. Some deserve acknowledging.

A little about us

Our story began with the words we sometimes need most.

BY AM grew from our founder Farah’s own experience of moving through a difficult chapter and rebuilding a life filled with hope, love and family. In those moments, the right words became something to hold onto.

Today, Farah by AM and Moments by AM share one purpose: to help people celebrate the joyful chapters and acknowledge the tender ones with something meaningful.

With love, Farah x

Read our story